How pharma is using Pinterest

pinterest, pharma, healthcare, bayer, paul tunnah, pharmaguy

This impressive slideshow by GSW Inventiv Health gives us a taste of how pharma and the healthcare industry have worked their way into one of the fastest growing social network services with 11.7 million unique users.  Don't believe me? Take a look at some of the key companies and people using Pinterest in the industry today.

Some key findings:

  • In April, Bayer joined Pinterest to share images and information about its activities in the US, as reported by PMLive.
  • Bayer has created pinboards for: #Sustainability, #Innovation, #STEM Forum
  • Pharma Marketers are also on Pinterest- including Paul Tunnah and PharmaGuy

Overall a great slideshow on Pinterest in general and how the healthcare industry and pharma are slowly joining the social media bandwagon.

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