Importance of product pre-launch phase

launch This video below outlines a case study demonstrating how critical the pre-launch phase of a product life-cycle is. The case study demonstrates the excellent results that can be achieved when the pre-launch phase is managed effectively.

The nugget is taken from our 12 Hour MBA in Pharma which is a course you can take online. It is also available in a more in depth face to face course, the 3 Day MBA in Pharmaceuticals, the next occurrences of which are in Singapore, 15th – 17th October 2012 and London, 3rd – 5th December 2012.