I came across this interesting infographic by mdg advertising this morning and thought I'd share it with you. It visualises a closer look at illustrates how patients are becoming more empowered in their healthcare decisions and how physicians and healthcare marketers are evolving with this digital direction.
The infographic covers patients, doctors, and health/pharma marketers, by showing how each group is adapting to the new digital age.
How is your company ensuring it remains one step ahead in the digitalsphere? Share your thoughts below.
If you are interested in how digital is provoking change in pharma you might be interested in attending DigiPharm 2014 or if you have an interesting case study to share you might be interested in sponsoring the event. Check out the website here.