The most-recognized cardiovascular brands in US and Europe

cardiovascular brands (Oscar E)

How important is brand recognition in the pharmaceutical industry? How much do physicians recognize your brand? Brand Institute surveyed over 2000 physicians and hospital and retail pharmacists in North America and Europe to draw up a list of the most-recognizable brands in the cardiovascular category. Here are the top 3 in each region, according to Pharmalive.

North America

  1. Coreg (GSK; carvedilol)
  2. Toprol-XL (AstraZeneca; metoprolol)
  3. Norvasc (Pfizer; amlodipine)

Europe

  1. Norvasc (Pfizer; amlodipine)
  2. Plavix (Bristol-Myers Squibb Co and Sanofi; clopidogrel) [Joint position with Norvasc]
  3. Atacand (AstraZeneca and Takeda Pharmaceutical; candesartan)

Read more here about the most recognized cardiovascular brands at Pharmalive.

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