Increasingly creative drug names can necessitate some impressive linguistic dexterity, but pronouncing the names of the companies that make them can also present a challenge in itself. So here we outline how to pronounce the names of 6 pharmaceutical companies which might trip you up.
How do you pronounce Bayer:
- Although commonly pronounced "bare" or "bay-er", the pronunciation of Bayer in German is actually closer to "buyer". Like the German football team Bayern Munich.
How do you pronounce Boehringer Ingelheim:
- Perhaps the classic example of a hard-to-pronounce company name, articulating this company name is easy when you know how. Follow the "bear-ring-her" in-gel-hime approach (where the g in "gel" is like the g in "gull") and you can't go far wrong. Below is a video that takes a look at the pronunciation of Boehringer Ingelheim and made me smile. You'll never need to call it "BI" again.
How do you pronounce Eisai:
- At just 5 letters long, this Japanese company's name is deceptively hard to pronounce. You could potentially say it several ways – "ee-say", "i-say", "ee-say-i", "ee-i-say-i" – but which is correct? Well, none of those, actually. To give a helping hand, Eisai post on their UK website the correct pronunciation, which is "Ä-zÄ«". The "Ä" is pronounced as in "day", and the "zÄ«" as in "sigh". "ay-sigh". To remember it, think "ace high". Eisai.
How do you pronounce Ãlan:
- The name of this Irish pharmaceutical company shouldn't cause too many difficulties, but the strong presence of the acute accent on the "Ã©" in the logo might be cause for concern. In fact, the accent helps you out. Rather than "ee-lan" or "ellen", the Ã© should be pronounced as it is in rÃ©sumÃ© or cafÃ©. Or even think of BeyoncÃ© if it helps. Ã-lan.
How do you pronounce Gilead Sciences:
- If you're saying it "gil-eed", hold it right there. It's "gil-ee-ad".
How do you pronounce Reckitt Benckiser:
- The first part of this company's name is said how it's written, but the second half requires a bit of adaptation. Rather than "ben-kiss-er" it, it's pronounced more like "ben-keez-er".
Have we got any of these wrong? Are there any other company names you think people stumble on? Let us know in the comments below.