inVentiv Health at the forefront of Maximizing ROI through an Effective Process for Planning, Data Generation, and Communications
Through their Clinical, Commercial and Consulting Divisions, inVentiv Health is uniquely placed to bring together science and strategyÂ in generated evidence. Their clients rely on them to ensure that their clinical initiatives align with overall commercial goals through effective planning, evidence generation and communication strategies.
This white paper describes how the global pharmaceutical industry is increasingly seeing the need to combine their clinical and commercial objectives into a single strategy, to drive the creation of improved evidence and value propositions for their products and brands.
inVentiv Health will be exploring this concept of bringing Clinical and Commercial together during their pre-Conference workshop at the forthcoming Evidence 2013 conference in Boston Mass. 22-24th October 2013.