Ensuring that your medicines get to the patients that need them involves dealing with clinicians, payers, HTA bodies and internal and external stakeholders. Just as you think you understand the rules of the game, they change.
We asked a number of acknowledged thought leaders their view on the fundamental question confronting the industry: How can we work with payers to ensure that the best treatments make it to the patients that need them?
Download the vbook for feedback from:
- Sophie Murdoch, Alliance Life Sciences
- Brian Lovatt, Vision Healthcare Consultancy Ltd
- Dr Gordon Crawford, Patients Direct
Prefer video? Take a look at the video version here
We hope you enjoy hearing from them. Interested in finding out more about payer engagement, observational research, patient reported outcomes, design and use of patient registries and local evidence generation? Take a look at our Evidence EU 2014 event.