Download: A Pharma Prospective On CER And How It Can Aid Payer Coverage Policies


At Market Access USA 2013, Keith Huff, PharmD, MS gave a presentation on “A Pharma Prospective On Comparative Effectiveness Research And How It Can Aid Payer Coverage Policies”

Download the presentation to learn:

  • Needs of the Payer
  • Needs of Pharma
  • Comparative Effectiveness Research
  • How is CER used
  • Needs for credible CER studies
  • Challenges in CER Research
  • Comparing types of data sources for CER
  • CER in Health Care Decision Making
  • Barriers to CER

Download presentation

To find out more, join us at this year’s Market Access USA conference held this 22-23 October in Boston.  Understand the diverse payer landscape and how to influence decision making with insight from key payer organisations. It’s about getting the right drug, to the right patient, at the right cost and achieving maximum reimbursement success. Learn more