competitive, generics, market

Small is beautiful: Winning in the highly competitive generics market

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Winning, Competitive, Generics,  Market

Winning, Competitive, Generics,  MarketAt the World Generic Medicines Congress Europe 2014, John Beighton, CEO,  Amdipharm Mercury Company Ltd gave a presentation on “Small is beautiful: Winning in the highly competitive generics market”

Beighton’s presentation explores an entrepreneur’s dilemma of “How to grow without losing the “spirit” of what creates value”

Download and learn:

  • Strategic Growth
  • Background: The In-market value chain
  • Global Coverage
  • Five Distinct go-to-market approaches for Amco

Download presentation

Found this interesting? Join us at the 9th annual World Generic Medicines Congress Europe, happening this 4-5 March 2015 in Madrid. This is the premier business event designed for senior industry executives interested in understanding future market trends, innovative commercial strategies and opportunities for growth for affordable medicines. Find out more >


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