healthcare social media

3 ways to use social media as a healthcare professional

healthcare social media

Whether you are a healthcare clinician or patient, biotech CEO or an academic professor, there is a social media platform for you.

Those who know me will know that I am a big advocate of using different social media platforms to engage with your communities. That said, what can be deemed as productive can often be drowned out by all the social media noise that remains a constant. So what I wanted to do was put together a short introduction into some of the most useful ways that I use social media to connect with people within the healthcare context.


Tweetdeck is a dashboard application, allowing you to manage your Twitter account(s), whilst also enabling you to filter tweets either by user, mention, hashtag or trend, amongst other criteria. This is a great tool when focusing on a specific detail such as an indication or therapy-type – you can have columns set to filter all tweets for a specific word. For example on my twitter account @hannahterrapinn I have columns set up for things such as #stemcells and #digitalhealth.


Scoop.It is an online platform for curating content of interest to your work or research project into a ‘newspaper’ format. People who share those interests can then follow your Scoop.It page to engage with the content you have curated. The content can either be curated from a 3rd party, from yourself and content you have produced, or content that you have re-scooped from an existing Scoop.It page. This format also allows the user to keep almost a diary or journal within their chosen healthcare subject. Your scoop can then be shared on other social media platforms such as Facebook, Twitter or LinkedIn. For an example of a Scoop.It page, see the one I curate on Stem Cells and Regenerative Medicine.


In a similar way to Scoop.It, Pinterest is a platform on which to curate, the difference here being that you are curating images. This is a great tool to have if the healthcare topic of interest is heavily saturated with visual aids. Creating a Pinterest board for medical journal entries will not be as successful as something such as cell types, which can be formulated to be via more visual mediums rather than text-heavy journals. The image then connects the viewer to the source of the image, be that an article, brochure or blog, for example. Here is my example of a Pinterest board – one I am currently working on that is looking at Digital Health.

These are just 3 popular web-based platforms that I use to engage with the wider healthcare communities, but there are of course plenty more out there. I would love to hear what platforms you find useful, either the ones above or alternative ones, so please do leave me your comments below.

Image from mkhmarketing.