Value, European, Healthcare, Market

How to develop a compelling value proposition in the current European healthcare market

Value, Europe, Healthcare, Market, Evidence Europe

At Evidence EU 2014, Caroline Gadd, Otsuka Pharmaceuticals, gave a presentation on “How to develop a compelling value proposition in the current European healthcare market”.

Gadd’s presentation highlights the importance of value proposition, demonstrating that a successful proposition is moving towards a customer centric approach as well as being able to support the whole market.

Download and Learn:

  • The value proposition as a core element of launch
  • The value proposition poke should be bespoke by customer type
  • The Value Proposition must be country specific
  • Moving from a brand centric to a customer centric approach
  • Future Value Propositions – evolving with the environment

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