At the World Generic Medicines Congress Europe 2014, Dr Gyorgy Thaler, Director of Development, Gedeon Richter gave a presentation entitled “Where is the (Generic) Industry Heading?”
The presentation expresses Thaler’s belief that the generic industry needs to re-invent itself , a new message needs to be created: What do we bring to the patients? Why do they need us? How can we serve them much better?
Download and learn:
- Global trends: Some reasons why we are here
- Where do we go from here?
- Possible scenarios
Found this interesting? Join us at the 9th annual World Generic Medicines Congress Europe, happening this 4-5 March 2015 in Madrid. This is the premier business event designed for senior industry executives interested in understanding future market trends, innovative commercial strategies and opportunities for growth for affordable medicines. Find out more >