“Beyond the pill: partnerships in health for customer innovations and improved health outcomes”

At last year’s 2014 Pharma Engagement Live event, Christian Isler,¬†Formerly Global Head of Solution and Product Development, Pfizer Integrated Health, gave the presentation “Beyond the pill: partnerships in health for customer innovations and improved health outcomes.”

Download and learn:

  • The current model is broken
  • Behaviour is the biggest driver of premmature death
  • Modifiable health behaviours
  • Common response to these problems
  • Over coming the gap- different innovation focus
  • Customer driven development appraoch
  • Case studies
  • What does this mean for pharma?

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Found this interesting? You might also be interested in our Digipharm Europe 2015 event, taking place 7-8 October in London. Find out more

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