“CRM – Shift towards customer focused approach”

Giovanni Magliari,Customer Insight and Operations Team Manager, Janssen, gave the presentation¬†“CRM – Shift towards customer focused approach” at last year’s Pharma Engagement Live 2014 event.

Download and learn:

  • Customer centricity model
  • Digital transformation
  • iconnect as an enabler of transformation
  • iconnect work streams
  • Etnography-what results
  • Insight and co creation
  • Beyond the pill solutions fitting customer needs

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Found this interesting? You might also be interested in our Digipharm Europe 2015 event, taking place 7-8 October in London. Find out more

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