Celebrity eccentricities aside, Kim Kardashian’s recent endorsement of the morning sickness drug, Diclegis, has shed new light on how to do marketing. The paid endorsement by the celebrity shows how effective social media can be for pharma. The reality star has over 40 million Instagram followers, and the post about Diclegis received over 450,000 likes and 10,000 comments. The manufacturer claims a direct spike in traffic, while the post also helped form a foundation for discussions about pregnancy symptoms between pregnant moms and their physicians.
To learn more about social media marketing lessons for pharma attend Digipharm Europe Congress taking place this 7-8 October in London.
The 7th annual DigiPharm Europe provides the perfect platform to develop truly integrated multichannel marketing strategies that create engaging and valuable patient experiences.
Download the brochure now to see who’s speaking.
This is the only digital and multichannel marketing event you need to be at the forefront of industry transformation and part of the discussion.