“CRM – Shift towards customer focused approach”

Giovanni Magliari,Customer Insight and Operations Team Manager, Janssen, gave the presentation “CRM – Shift towards customer focused approach” at last year’s Pharma Engagement Live 2014 event. Download and learn: Customer centricity model Digital transformation iconnect as an enabler of transformation iconnect work streams Etnography-what results Insight and co creation Beyond the pill solutions fitting customer needs Download Presentation Found this interesting? …

“Enabling multichannel strategies through sophisticated use of technology”

At last year’s 2014 Pharma Engagement Live event, Gareth Dabbs, Technology and services, UKI, gave the presentation “Enabling multichannel strategies through sophisticated use of technology.” Download and learn: How do we segment and target in a multichannel world –EU client case study Aligning brand objectives with customer preferences Sustaining campaigns through real time measurement and automated marketing Download Presentation Found this …

“Beyond the pill: partnerships in health for customer innovations and improved health outcomes”

At last year’s 2014 Pharma Engagement Live event, Christian Isler, Formerly Global Head of Solution and Product Development, Pfizer Integrated Health, gave the presentation “Beyond the pill: partnerships in health for customer innovations and improved health outcomes.” Download and learn: The current model is broken Behaviour is the biggest driver of premmature death Modifiable health behaviours Common response to these problems …

Integrating the Patient Voice in the Lifecycle

At last year’s Pharma Engagement Live event, Joel Beetsch, Celgene Global Patient Advocacy,  gave an in depth presentation on “Integrating the Patient Voice in the Lifecycle.” Download and learn: The Basics… The Market in which we work… Goals, objectives, hopes, & dreams… Understanding and Engaging  the Advocates over time… Creating Value over the lifecycle… Simple math… Raising the Bar toward the Partner …

Driving customer centricity at headquarters through defining and driving the right KPIs

At last years DigiPharm 2014 event,  Debraj Dasgupta , Team Leader – Oncology, Metabolism, Immunology, Boehringer Ingelheim GmbH,  gave the presentation “Driving customer centricity at headquarters through defining and driving the right KPIs.” Download and learn: Commonly identified issues with KPI processes Key concepts Challenges identified or BI Case study: P&G and Walmart Key areas to explore within each component of a …

Innovative partnerships to bring health apps into mainstream healthcare and support

Dee O’Sullvan, Director, My health maps and Patient View, investigates in her presentation given at last year’s Pharma Engagement Live event, why health apps are important to patients, healthcare and pharma. Download and learn: The unavoidable logic of health apps How are pharma and HCP’s to respond? Important developments in the health app market Patients want to use apps with …

Media Release : Winners of the 5th BioPharma Asia Industry Awards

10 organisations and individuals were recognised for their significant contributions on 24 March, at the 5th BioPharma Industry Awards Gala Dinner, held in conjunction with the 8th BioPharma Asia Convention 2015. The award winners are as follows. Outsourcing Category Best Contract Research Organisation — PRA Health Sciences Best Contract Manufacturing Organisation — Kemwell BioPharma, India Logistics Category Best Cold Chain …

Building and Sustaining Strategic Relationships – Interview with Samir Shah

Relationships form the basis of any successful partnership. Trust and transparency are but two of the many factors that attribute to a strong and stable relationships. While it is easy to form such relationships, it is an upheaval task that requires consistency, diligence and sheer determination to maintain them. Sometime back, Samir Shah, Chief Operating Officer, PRA Health Sciences joined …