Download: eBook ‘How to implement digital communications strategy’

The Pharmaceuticals industry in 2012 spent 40% more on digital innovation than in 2011. Healthcare companies that once focused on developing products and delivering services—often independently—must now come together to deliver improved health solutions and patient outcomes. Life science companies are chief among the health organisations affected by this change. Transforming their sales and marketing functions is critical to achieving …

Guest Post: DigiPharm ‘Reflections from the floor’

This post was kindly provided for us by April Cashin-Garbutt, BA Hons (Cantab), Editor-in-Chief, News-Medical.Net If you were looking for DigiPharm to tell you exactly what you should be doing in the digital pharma space, then you would have been disappointed from the outset. There are simply too many digital marketing variables and options in 2013 to provide an all-encompassing …

Top 10 tips to help maximise your social confidence

Reap the rewards of being social The 21st century has seen a colossal increase in the use of social media. Recent stats show that one in every nine people globally is on Facebook, while Twitter is adding nearly 500,000 users a day. The business opportunities to benefit from such an incredibly vast, inexpensive and current method of engaging with customers, …

Inforgraphic: The Digital Diagnosis

I came across this interesting infographic by mdg advertising this morning and thought I'd share it with you. It visualises a closer look at illustrates how patients are becoming more empowered in their healthcare decisions and how physicians and healthcare marketers are evolving with this digital direction. The infographic covers patients, doctors, and health/pharma marketers, by showing how each group …

Gamification – 4 Key concepts to consider

As David Hunt, Digital Director, Creative Lynx, recently stated at this year's Digipharm event ‘Gamification is not about making the next Mario' instead it encompasses design techniques, participation logic and game mechanics into your service to create engaged users. Gamification does not have to be vast, intricate or highly technical, instead it should embrace 4 core concepts which ensure engagement. …