Download: Changing commercial model and implications on marketing and sales

At last year’s DigiPharm conference, Ragnar Gåseby, Executive Director, Global Leader of MCM COE, gave an in-depth presentation on the “Changing commercial model and implications on marketing and sales” Gåseby highlights key trends: Reduced physician influence on Rx Austerity measures and price pressure Changes in communication channel preferences The increasing information flow The educated patient And their implications: How to …