“CRM – Shift towards customer focused approach”

Giovanni Magliari,Customer Insight and Operations Team Manager, Janssen, gave the presentation “CRM – Shift towards customer focused approach” at last year’s Pharma Engagement Live 2014 event. Download and learn: Customer centricity model Digital transformation iconnect as an enabler of transformation iconnect work streams Etnography-what results Insight and co creation Beyond the pill solutions fitting customer needs Download Presentation Found this interesting? …

Driving customer centricity at headquarters through defining and driving the right KPIs

At last years DigiPharm 2014 event,  Debraj Dasgupta , Team Leader – Oncology, Metabolism, Immunology, Boehringer Ingelheim GmbH,  gave the presentation “Driving customer centricity at headquarters through defining and driving the right KPIs.” Download and learn: Commonly identified issues with KPI processes Key concepts Challenges identified or BI Case study: P&G and Walmart Key areas to explore within each component of a …