clinical trials briefing, unblinding social media

Is Social Media Compromising Clinical Trials?

Pfizer’s head of Clinical Innovation for Worldwide R&D Craig Lipset, has suggested that the use of social media is ‘unblinding’ clinical trials, therefore compromising the integrity of the trial. As reported in an article by Outsourcing Pharma, through clinical trial participants discussing their treatment on social media, they are potentially coaching each other and causing a ‘false spike’ in reports …