What Kim Kardashian Can Teach Pharma About Marketing?

Celebrity eccentricities aside, Kim Kardashian’s recent endorsement of the morning sickness drug, Diclegis, has shed new light on how to do marketing. The paid endorsement by the celebrity shows how effective social media can be for pharma. The reality star has over 40 million Instagram followers, and the post about Diclegis received over 450,000 likes and 10,000 comments. The manufacturer …

“CRM – Shift towards customer focused approach”

Giovanni Magliari,Customer Insight and Operations Team Manager, Janssen, gave the presentation “CRM – Shift towards customer focused approach” at last year’s Pharma Engagement Live 2014 event. Download and learn: Customer centricity model Digital transformation iconnect as an enabler of transformation iconnect work streams Etnography-what results Insight and co creation Beyond the pill solutions fitting customer needs Download Presentation Found this interesting? …

“Enabling multichannel strategies through sophisticated use of technology”

At last year’s 2014 Pharma Engagement Live event, Gareth Dabbs, Technology and services, UKI, gave the presentation “Enabling multichannel strategies through sophisticated use of technology.” Download and learn: How do we segment and target in a multichannel world –EU client case study Aligning brand objectives with customer preferences Sustaining campaigns through real time measurement and automated marketing Download Presentation Found this …

“Beyond the pill: partnerships in health for customer innovations and improved health outcomes”

At last year’s 2014 Pharma Engagement Live event, Christian Isler, Formerly Global Head of Solution and Product Development, Pfizer Integrated Health, gave the presentation “Beyond the pill: partnerships in health for customer innovations and improved health outcomes.” Download and learn: The current model is broken Behaviour is the biggest driver of premmature death Modifiable health behaviours Common response to these problems …

Integrating the Patient Voice in the Lifecycle

At last year’s Pharma Engagement Live event, Joel Beetsch, Celgene Global Patient Advocacy,  gave an in depth presentation on “Integrating the Patient Voice in the Lifecycle.” Download and learn: The Basics… The Market in which we work… Goals, objectives, hopes, & dreams… Understanding and Engaging  the Advocates over time… Creating Value over the lifecycle… Simple math… Raising the Bar toward the Partner …

Driving customer centricity at headquarters through defining and driving the right KPIs

At last years DigiPharm 2014 event,  Debraj Dasgupta , Team Leader – Oncology, Metabolism, Immunology, Boehringer Ingelheim GmbH,  gave the presentation “Driving customer centricity at headquarters through defining and driving the right KPIs.” Download and learn: Commonly identified issues with KPI processes Key concepts Challenges identified or BI Case study: P&G and Walmart Key areas to explore within each component of a …

Innovative partnerships to bring health apps into mainstream healthcare and support

Dee O’Sullvan, Director, My health maps and Patient View, investigates in her presentation given at last year’s Pharma Engagement Live event, why health apps are important to patients, healthcare and pharma. Download and learn: The unavoidable logic of health apps How are pharma and HCP’s to respond? Important developments in the health app market Patients want to use apps with …

pharmaceuticalethics, pharma, compliance, clinical, app, health, digipharm, pharma engagement live

Clinical, moral and compliance dilemmas in health app development

Nick Broughton, Managing Director of Pharmaceuticalethics.com gives his presentation on ‘Clinical, moral and compliance dilemmas in health app development’ at DigiPharm 2013.  Watch the full video. Interested in learning more?  Join us at Pharma Engagement Live 2014, held this 7-8 October in London at the Business Design Centre.  Explore the issues involved in engaging, supporting and educating both patients, carers and …

digital, tim ringrose, networks in health, digipharm, pharma engagement

Digital: the cure for all known ills?

Dr Tim Ringrose, CEO of Networks in Health gave a presentation on ‘Digital: the cure for all known ills?’ at DigiPharm 2013.  Watch the video for the full presentation. Explore the issues involved in engaging, supporting and educating both patients, carers and HCPs looking at channel strategy to patient adherence at this year’s Pharma Engagement Live 2014, happening this 7-8 October …