Diagnosis in neurosurgery

Remote intra-operative diagnosis in neurosurgery

Graham McHardy CSci FIBMS Department of Pathology, Aberdeen Royal Infirmary, Foresterhill, Aberdeen, UK   The introduction of digital slide scanning for remote reporting has restored an important service for patient healthcare at a Scottish hospital Telepathology is the process of digitising histological images for transmission electronically to remote centres, often for the purposes of diagnosis. Some telepathology systems employ robotic microscopes, which can be controlled remotely in order …

What Kim Kardashian Can Teach Pharma About Marketing?

Celebrity eccentricities aside, Kim Kardashian’s recent endorsement of the morning sickness drug, Diclegis, has shed new light on how to do marketing. The paid endorsement by the celebrity shows how effective social media can be for pharma. The reality star has over 40 million Instagram followers, and the post about Diclegis received over 450,000 likes and 10,000 comments. The manufacturer …

digital, tim ringrose, networks in health, digipharm, pharma engagement

Digital: the cure for all known ills?

Dr Tim Ringrose, CEO of Networks in Health gave a presentation on ‘Digital: the cure for all known ills?’ at DigiPharm 2013.  Watch the video for the full presentation. Explore the issues involved in engaging, supporting and educating both patients, carers and HCPs looking at channel strategy to patient adherence at this year’s Pharma Engagement Live 2014, happening this 7-8 October …

Download: Pharma on Social Media

  At last year’s DigiPharm 2013 event, Kasper Kofod, Social Media Manager, Corporate Branding Digital, Novo Nordisk gave a presentation on “Pharma on Social Media” In the presentation he discusses: Overview of Novo Nordisk Managing trust and expectations How to lead in 7 key dimensions How Novo Nordisk is changing diabetes online To whom and where Download the presentation If you found this …

2014 will be the year of content marketing for Pharma

We think 2014 will be the year of content marketing for Pharma…and so does Forrester: “(In 2014…Pharma marketers) need to think harder about making sure the content they create is actually seen by the right people; a subtle shift in the idea that content marketing is primarily an inbound marketing discipline. In ‘Put Distribution At The Heart Of Content Marketing’, …