What Kim Kardashian Can Teach Pharma About Marketing?

Celebrity eccentricities aside, Kim Kardashian’s recent endorsement of the morning sickness drug, Diclegis, has shed new light on how to do marketing. The paid endorsement by the celebrity shows how effective social media can be for pharma. The reality star has over 40 million Instagram followers, and the post about Diclegis received over 450,000 likes and 10,000 comments. The manufacturer …

crm, marketing, life sciences, pharma, sales, strategy, speciality

Download: 10 Reasons Why “CRM-in-a-Box” Doesn’t Work for Specialty Life Sciences

  Specialty drug or device selling is as different from the traditional primary care business model as podiatrists are from pediatricians. Today’s industry is moving away from armies of sales representatives to smaller, more focused specialty sales teams. The entire selling process (indeed, the entire industry) is under pressure to perform more efficiently with fewer resources, to find and implement better tools and …

Download whitepaper: Managing the Marketing Gap

  A Navigation Guide for the New Era of Insight-Driven Marketing This white paper is intended for senior brand management and therapeutic area leadership roles, as well as commercial operations teams that provide tools, processes, and other capabilities to enable marketing efforts. Marketing is undergoing a wide-scale transformation to enable individual customer driven interactions, automated cross-channel campaign management, and rapid feedback loops. The enablers …

Download ebook: Top tips for customer engagement

In an era of austerity, governments are focusing on value. Value is being defined by primary and secondary health outcomes for citizens, and medicines are just part of the treatment. This is forcing pharma to adopt a broader context in their promotional models, integrating services into the mix, providing patient support and increasing patient empowerment so that products are used …

Commercial Effectiveness in the Changing Customer Environment: Time for Biotech to Catch up?

    At DigiPharm Europe last year, Suzanna van Straaten, Associate Director Commercial Effectiveness, EMEA gave a presentation covering commercial effectiveness in the changing customer environment – asking the question “Is it time for Biotech to catch up?” Download this presentation and learn: CRM at a crossroads- past and future Why a dedicated solution for Genzyme New CRM: Objectives Genzyme …

Download: Changing commercial model and implications on marketing and sales

At last year’s DigiPharm conference, Ragnar Gåseby, Executive Director, Global Leader of MCM COE, gave an in-depth presentation on the “Changing commercial model and implications on marketing and sales” Gåseby highlights key trends: Reduced physician influence on Rx Austerity measures and price pressure Changes in communication channel preferences The increasing information flow The educated patient And their implications: How to …

2014 will be the year of content marketing for Pharma

We think 2014 will be the year of content marketing for Pharma…and so does Forrester: “(In 2014…Pharma marketers) need to think harder about making sure the content they create is actually seen by the right people; a subtle shift in the idea that content marketing is primarily an inbound marketing discipline. In ‘Put Distribution At The Heart Of Content Marketing’, …