Download ebook: Top tips for customer engagement

In an era of austerity, governments are focusing on value. Value is being defined by primary and secondary health outcomes for citizens, and medicines are just part of the treatment. This is forcing pharma to adopt a broader context in their promotional models, integrating services into the mix, providing patient support and increasing patient empowerment so that products are used …

Guest Post: DigiPharm ‘Reflections from the floor’

This post was kindly provided for us by April Cashin-Garbutt, BA Hons (Cantab), Editor-in-Chief, News-Medical.Net If you were looking for DigiPharm to tell you exactly what you should be doing in the digital pharma space, then you would have been disappointed from the outset. There are simply too many digital marketing variables and options in 2013 to provide an all-encompassing …