digital, tim ringrose, networks in health, digipharm, pharma engagement

Digital: the cure for all known ills?

Dr Tim Ringrose, CEO of Networks in Health gave a presentation on ‘Digital: the cure for all known ills?’ at DigiPharm 2013.  Watch the video for the full presentation. Explore the issues involved in engaging, supporting and educating both patients, carers and HCPs looking at channel strategy to patient adherence at this year’s Pharma Engagement Live 2014, happening this 7-8 October …

Download: The value of non-commercial engagement

At DigiPharm 2013, Shona Davies, Global Communications & Programme Leader Associate Director, Merck gave a presentation on “The value of non-commercial engagement” Download the presentation to learn: What is the business value of a non-commercial engagement Relationships: Customer Engagement Strategies & Permission Defining RoI for non-promotional services What kind of benefit could there possibly be? Download presentation To find out more …

Download ebook: Top tips for customer engagement

In an era of austerity, governments are focusing on value. Value is being defined by primary and secondary health outcomes for citizens, and medicines are just part of the treatment. This is forcing pharma to adopt a broader context in their promotional models, integrating services into the mix, providing patient support and increasing patient empowerment so that products are used …

Download Ebook: Top tips for pharma sales strategy

  In an era of austerity, the customer landscape has changed. Customers were once large numbers of independent doctors and physicians whose cost concern was a secondary fact. Now, the customer is a number of payer authorities including regional governments, hospitals, insurers and health-care authorities with budget pressures whose priority is to control costs. To meet the changes in the …

pharma, patient, engagement

In an age of integration and patient centricity what opportunities do these present for pharma?

Edition 4 of the “Insights on digital pharma” series tackled this question with answers from our DigiPharm 2013 attendees. Watch the video or find snippets from their interviews below. Tim Ringrose, CEO, Networks in Health “The opportunity for integration is to be able to really get true value out of all these new channels, alongside traditional channels- patient engagement is …

Commercial Effectiveness in the Changing Customer Environment: Time for Biotech to Catch up?

    At DigiPharm Europe last year, Suzanna van Straaten, Associate Director Commercial Effectiveness, EMEA gave a presentation covering commercial effectiveness in the changing customer environment – asking the question “Is it time for Biotech to catch up?” Download this presentation and learn: CRM at a crossroads- past and future Why a dedicated solution for Genzyme New CRM: Objectives Genzyme …

Download: Pharma on Social Media

  At last year’s DigiPharm 2013 event, Kasper Kofod, Social Media Manager, Corporate Branding Digital, Novo Nordisk gave a presentation on “Pharma on Social Media” In the presentation he discusses: Overview of Novo Nordisk Managing trust and expectations How to lead in 7 key dimensions How Novo Nordisk is changing diabetes online To whom and where Download the presentation If you found this …