patient, outcomes

How can patient reported outcomes generate evidence to validate health claims?

At Evidence EU 2014, Tara Symonds , Senior Director, Pfizer, gave a presentation on  “How can patient reported outcomes generate evidence to validate health claims?” Symonds’ presentation reveals her belief that PRO data is increasingly seen as important by payers for validating health claims from a patient perspective. She also mentions both the EU HTA community and US Federal government calling for …

Download : How to Support Product Value Through Patient-reported Outcomes

  At Evidence 2013, Ingela Wiklund, UBC gave a presentation entitled “How to Support Product Value Through Patient-reported Outcomes.”  With patient-reported outcomes (PROs) now comprising 13% of market access budgets, this topic is now more relevant than ever.  ‘In 2012, 57% of profiled companies will increase their PRO team budgets, and no profiled company will be decreasing its PRO budget …