Social media and mobile reporting: Impact on PV operations.

Last year at the World Drug Safety Congress Europe, Dr David Lewis, Global head of pharmacovigilance, Novartis, gave the presentation “Social media and mobile reporting: Impact on PV operations.” Download and learn: Social Media landscape and pharmaceutical medicines Regulations guidelines for PV of digital media Mobile reporting applications for pharmacovigilance Social media as a source of ICSR s & potential …

Download: Pharma on Social Media

  At last year’s DigiPharm 2013 event, Kasper Kofod, Social Media Manager, Corporate Branding Digital, Novo Nordisk gave a presentation on “Pharma on Social Media” In the presentation he discusses: Overview of Novo Nordisk Managing trust and expectations How to lead in 7 key dimensions How Novo Nordisk is changing diabetes online To whom and where Download the presentation If you found this …

clinical trials briefing, unblinding social media

Is Social Media Compromising Clinical Trials?

Pfizer’s head of Clinical Innovation for Worldwide R&D Craig Lipset, has suggested that the use of social media is ‘unblinding’ clinical trials, therefore compromising the integrity of the trial. As reported in an article by Outsourcing Pharma, through clinical trial participants discussing their treatment on social media, they are potentially coaching each other and causing a ‘false spike’ in reports …

Guest Post: DigiPharm ‘Reflections from the floor’

This post was kindly provided for us by April Cashin-Garbutt, BA Hons (Cantab), Editor-in-Chief, News-Medical.Net If you were looking for DigiPharm to tell you exactly what you should be doing in the digital pharma space, then you would have been disappointed from the outset. There are simply too many digital marketing variables and options in 2013 to provide an all-encompassing …

Top 10 tips to help maximise your social confidence

Reap the rewards of being social The 21st century has seen a colossal increase in the use of social media. Recent stats show that one in every nine people globally is on Facebook, while Twitter is adding nearly 500,000 users a day. The business opportunities to benefit from such an incredibly vast, inexpensive and current method of engaging with customers, …

10 social media strategies pharma must know

In today's "open 24/7" world, it is riskier not to engage in social media that it is to engage, according to a new report by Weber Shandwick. Pharma companies are increasingly realising the benefits of monitoring and assessing social media postings (something which has been discussed over at the Vaccine Nation blog), but is a lack of confidence in social …